The livSmpl website was the starting point for this e-commerce start-up. The design system in the site drove the design language for the entire brand.
Connecting with the Audience
The livSmpl website is targeted to a younger audience with its fresh colors and attractive design, the site is a pleasure to visit offering many alternatives for today’s fashinista. The checkout process was simplified and the owners of the company did not want to make their customers feel forced to subscribing, therfore a simple guest checkout was created with an option to become a subscribed member.